| What Next? HTNext.in goes online |
3rd May 2004
What Next? HTNext.in is the next big portal for a not so old audience from HindustanTimes.com. It has the complete print edition of HT Next available online.
HT NEXT has everything that the youth ever wanted in a newspaper: sports news (great stories for English Premier League and Formula 1 nuts), nuggets on celebs (yes, even more colourful than Laloo Yadav), world news — in other words, Your world (which, incidentally, is Our version of the world too). There's even a political digest for those who have the knack. Check out the daily double-spread on science and tech in the section, 'Life, The Universe and Everything.' Plainly put, it'll be a case of Chachaji's envy, bhatija's pride. Only if he knew Where It's At.
In addition to the print content HTNext.in also has two sections “Trendy Teens” and “Juniors” in order to cater to specific segments of the youth. ‘Trendy Teens’ has sections such as career tips, space trek, e-humor, mixed bag and fight it out. ‘Juniors’ has sections such as summer camps, around the world and other sections that are targeted to audiences below the age of 12.
HTNext.in also has a number of interactive components such as ‘My Space’ where surfers can submit their contributions, ‘Ask the Expert’ clinical psychologist Seema Sharma will try to help solve problems of the youth, ‘Netpals’ an online version of pen pals and a daily opinion poll.
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