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| UK Edition |
India's largest news portal HindustanTimes.com, has now entered UK. This is the first in the series, part of a larger game plan to provide value-added, localised and customised news to the Indian Diaspora worldwide.
The UK Edition covers the Asians in Britain and provides a platform for news and information apart from an interaction point for the 2.5 million strong Diaspora, which includes 1.7 million Indians. This community is already impacting the larger policy and polity of UK.
With the successful launch and popularity of the UK edition, the brand has further endeared itself to the UK-based surfers. For the businesses aimed at the Asians in particular and UK at large, advertising on the website is now more relevant. The primary chunk of the revenue being earned comes from this segment and also from British businesses that aim at the British Asian audience.
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