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The group's Hindi newspaper, Hindustan ranks amongst the top ten newspapers read by the rural and urban readers (Source: National
Readership Survey 2001). The publication's readership has grown by an
impressive 29.6 per cent to 57.96 lakhs (NRS 20010 up from 44.41
(NRS 2000). Hindustan has also emerged as the 4th highest read newspaper
among Hindi dailies on an all India basis. Hindustan has grown considerably from strength to strength and has significant
presence in the states of Bihar, Uttar Pradesh and Delhi. The newspaper is printed from Delhi, Lucknow, Patna, Ranchi, Muzzaffarpur, Bhagalpur and has been recently launched in Varanasi, successfully catering to the
reading habits of a cross section of audiences in varying age groups,
which is reflected in the NRS 2001. The popular Hindi daily has also featured
innovative advertising campaigns tailored to meet the specific needs of
advertisers.
Hindustan has emerged as the fastest growing Hindi daily in Delhi
and Lucknow while it reignssupreme in Bihar. The newspaper is printed
from four centres in Bihar - Patna, Ranchi, Muzzaffarpur and Bhagalpur,
commanding a market share of 78 per cent of any Hindi daily.
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